marketing and branding redesign, Los Angeles


amuzigo is an entertainment and events app created by Unity Fuse who recruited Betsy to develop, manage and execute a marketing plan for the app. Unity Fuse had worked with Betsy in the past on several projects and invited her to be a part of the team.

Marketing efforts are ongoing and have included creating a brand style and guidelines, an introductory plan for the app in local markets with regional and national expansion plans, management of sponsorships / event partnerships, cable television creative and production, print creative, and participation in development plans for future app features.