ClearTech, formerly know as ClearTech Media, was an up and coming small business in the AV industry. Growing leaps and bounds ClearTech recognized they needed to update their brand, their website and how they communicated to their clients.
The rebrand process was seamless as Betsy led the client through a series of sessions in which a creative brief was developed. Once approved by the client, Betsy worked with the designer on the new logo and overall brand style guide. This information was then provided to the web design company who created a more streamlined, contemporary site to showcase ClearTech’s capabilities.