marketing and branding redesign, Los Angeles

Humane Society of Sedona

An icon in Sedona, the shelter was established in 1950s and had not updated its branding since its inception.

In 2013 the shelter underwent a significant rebrand with the objectives of increasing awareness of their brand by becoming more relevant, increasing media attention for their adoption events and fundraisers, as well as increase donations, donors and donor retention.

The rebrand project also included updating and creating specific project logos to ensure they were in alignment with the overall brand of the Humane Society.

A website featuring the new brand was created that included enhanced online donation features, gallery of images of available animals for adoption that could be updated instantly via a new content management system, personal interest stories and calendar of events.

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