The challenge was to create a brand that reflected the overall spirituality of the company while remaining mainstream. Red Road Retreats is an organization that hosts spiritual and yoga retreats at destinations throughout the U.S.
Given the trend in wellness and yoga in the workplace, Red Road Retreats wanted to create a brand that would appeal to corporate clients that would see the benefit of sending their employees on a retreat. Additionally the brand needed to maintain its “spiritual” side as it still hosted retreats for individuals and groups who wanted a more personal experience.
As a result of the branding project, Red Road Retreats hosts retreats for a wide variety of clients creating unique experiences for all.