marketing and branding redesign


This nonprofit organization created by Betsy Klein and Timon Pratt supports all organizations that rescue and advocate on behalf of wolf and wolf dogs. Additionally, their mission is to bring awareness to the science of wolves and their plight, educating both children and adults on how this apex predator is so essential.

Sedona Wolf Week was created to deliver this message through school presentations, art, films, speakers, music, social policy and direct interaction with wolves. The first year encompassed speakers from all over the country, multiple venues and events, a pack of six wolf dogs, television appearance, and school presentations over four days culminating with a fundraising concert by the legendary iconic band America.

With a limited budget, the marketing was very creative and the plan included radio, TV, print, online and PR. A short video was produced and shown as a trailer within the local theatre leading up to the event as well as on social media and closed circuit TV. In kind donations and sponsorships helped fund the campaign. The results of the first event exceeded expectations and Sedona Wolf Week 2018 is planned for April 15 - 22.

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